by Alexander Osterwalder & Yves Pigneur
Business model generation is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.
Business model generation will teach shoot par fallen practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model – or analyze and renovate an old one.
Business model generation practices what it preaches. Co-authored by 470 business model Canvas practitioners from 45 countries, the book is financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, life flat design that enables immediate hands-on use.
Business model generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs – and leaders of all organizations.
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business model generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business model
Today countless innovative business models are emerging. Entirely new industries are forming his old ones crumble. Upstarts are challenging the old guard, some of whom are strongly feverishly to reinvent themselves. How do you imagine your organization’s business model might look to, five, or 10 years from now? Will you be among the dominant players? Will you face competitors brandishing formidable new business models?
This book will give you deep insight into the nature of business models. It describes traditional and bleeding edge models and their dynamics, innovation techniques, how to position your model with in an intensely competitive landscape, and how to lead the redesign of your own organization’s business model.