By: Steve Blank and Bob Dorf (2012)
This book is a step – by – step how – to guide that details a process for building a successful, profitable, scalable startup. Don’t attempt to read this book in a single setting or long weekend. It will be a companion and, we hope your very best friend for the 6 to 30 months or more that often takes to begin building a successful, scalable startup business.
This book is for all entrepreneurs and uses the term started literally hundreds of times. But what exactly is a startup? Start up is not a smaller version of a larger company. Startup is a temporary organization in search of a scalable, repeatable, profitable business model. At the outset, the startup business model is a canvas covered with ideas and guesses, but has no customers and no minimal customer knowledge.
This book only defines the word startup, entrepreneur, and innovation halfway. These words mean different things in Silicon Valley, on Main Street, and in corporate America. While each type of start is distinct, this book offers guidance for each one.
Every entrepreneur is certain his or her journey is unique. Each travels down the start of path without a roadmap and believes that no model or template could possibly apply. What makes some start up successful while others sell off the furniture often seems like a lot. But it isn’t, this book describes the path to start up success. It is well traveled and well understood. There is a truly unrepeatable path to success. This book charts that path.