By Tom Kelley and David Kelley (2013)
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.” But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world’s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
When you hear the words quote creativity,” what you think of next? If you’re like many people, your mind immediately leaps to artistic endeavors like sculpture, drawing, music, or dance. You may equate “creative ” with “artistic.” You may believe that architects and designers are paid to be creative thinkers, but CEOs, lawyers, and doctors are not. Or you may feel that being creative is a fixed trait, like having brown eyes, either you’re born with creative genes, or you’re not. These authors have come to see this set of misconceptions as “the creativity myth.” It is a myth that far too many people share. This book is about the opposite of that myth. It is about what we call “creative confidence.” And its foundation is the belief that we are all creative.
Certainly in the world of entrepreneurship, creativity plays an extremely important part as startup companies move forward with their ideas and their programs. One of the challenges of every entrepreneurial team is coming up with and idea that in fact can be commercialized. Funding sources, support services, and all the development needed to move the company forward all hinge on the success of the idea, which comes from the creativity of the founders. This book provides an essential component for new startup companies and ideas within mature companies looking to scale their activities.