by Ken Ferazzi (2005)
An interesting title for a business book that has absolutely nothing to do with the culinary arts. Keith Ferrazzi presents a compelling story and lots of interesting strategies about how to develop an active network of personal contacts.
Never keep score is a primary principle of building relationship which is the heart of this books. These relationships are about making sure that the people that are important to you help them get what they want. The concept of “pinging” all the time is emphasized, not just when you need something.
There is ample advice about handling rejection, getting past the “gate keepers” and becoming conference and meeting “commandos”.This is a book that lays out specific steps used to reach out to connect to thousands of colleagues, friends, and associates. This technique is built on a platform of generosity, helping friends to help their friends. The distinction of crude, glad-handing of relationships give way to a system of reaching out to people in practical ways.
There is a special quote by Margaret Wheatley that spells out the essence of this book, “Relationships are all there is. Everything in the universe only exists because it is in relationship to everything else. Nothing exists in isolation. We have to stop pretending we are individuals that can go it alone.”
This concept of building relationships with out the eager need for reciprocity is a great lesson. Relationships take time to build trust. The techniques in this book emphasize that relationships built out of friendships will turn into gold mines of connections and future opportunities.