Monthly Archives: June 2014

The New 5 Ps of Marketing with a Lean Launch Overlay by Ron Lesniak

The new 5 Ps of marketing Purpose and pivots replace price and promotions in the agile CMO’s priorities By:  Dorothy Mead The Economist Group Lean Back – June 3 2014 http://webcache.googleusercontent.com/search?q=cache:a3mtm4YtsXYJ:www.economistgroup.com/leanback/tag/marketing-strategy/+&cd=1&hl=en&ct=clnk&gl=us As marketers, we’ve all used the twelve-month marketing plan and … Continue reading

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