Author Archives: Ron Lesniak

Thoughts on Failure

Thoughts on Failure                                By Ron Lesniak Attribution This article is a compilation of my own thoughts about corporate failure and the writings of several other authors … Continue reading

Posted in Entrepreneurism | Leave a comment

Economic views of the Entrepreneurial Activity

Entrepreneurship in all its forms fosters job creation and economic development in the United States as well as around the world. Historically, however, in the period from 1977 until 2013, in the United States, a span of 46 years, according … Continue reading

Posted in Entrepreneurism, Ron's Articles, Teaching | 3 Comments

Paths to Business/Enterprise Creation – Part 1

Today there are a variety ways that new businesses are being formed and are bringing new productsand services to market. This paper will address the current and traditional ways that new products get successfully launched and find enough momentum to … Continue reading

Posted in Ron's Articles, Teaching | 3 Comments

IQ or EI – Which Better Controls our Destiny

Emotional Intelligence (EI) is an ability to understand and control our emotions in social interactions. Daniel Goleman speaks about EI abilities to motivate oneself and persist in the midst of pressures and frustrations and to control our impulses and delay … Continue reading

Posted in Mentoring, Teaching | 7 Comments

Innovation Leadership

Innovation is a part of every new product development and discovery of new ideas for unique products or services. It begins with creativity and the generation and formulation of an idea. A big part of successful innovation lies in the … Continue reading

Posted in Ron's Articles | 12 Comments

My Teaching Job

My students at UC Berkeley and Santa Clara universities truly want to learn more about the practical aspects of my course content that I offer in my classes on organizational behavior. That might sound obvious, but being a student at … Continue reading

Posted in Teaching | 25 Comments

The Startup That Conquered Facebook

The Startup That Conquered Facebook – Extracts from Article Inc. Magazine June 2014 by Tom Foster http://www.inc.com/magazine/201406/tom-foster/lolly-wolly-doodle-explosive-growth-from-facebook-sales.html Today in the marketing world, there is a strong pressure to use the benefits of social media to get the message out to … Continue reading

Posted in Ron's Articles | 38 Comments

The New 5 Ps of Marketing with a Lean Launch Overlay by Ron Lesniak

The new 5 Ps of marketing Purpose and pivots replace price and promotions in the agile CMO’s priorities By:  Dorothy Mead The Economist Group Lean Back – June 3 2014 http://webcache.googleusercontent.com/search?q=cache:a3mtm4YtsXYJ:www.economistgroup.com/leanback/tag/marketing-strategy/+&cd=1&hl=en&ct=clnk&gl=us As marketers, we’ve all used the twelve-month marketing plan and … Continue reading

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Never Eat Alone

by Ken Ferazzi (2005) An interesting title for a business book that has absolutely nothing to do with the culinary arts. Keith Ferrazzi presents a compelling story and lots of interesting strategies about how to develop an active network of personal … Continue reading

Posted in Books | 1 Comment

Hotel Emergency Service

Hotels Technology Next Generation Comment by Ronald Lesniak  Faculty Member at the University of California Berkeley and a Member of the UC Berkeley teaching node for the NSF As the former CEO of Teledex and one of the big providers of … Continue reading

Posted in Ron's Articles | 1 Comment