Category Archives: Ron’s Articles

Economic views of the Entrepreneurial Activity

Entrepreneurship in all its forms fosters job creation and economic development in the United States as well as around the world. Historically, however, in the period from 1977 until 2013, in the United States, a span of 46 years, according … Continue reading

Posted in Entrepreneurism, Ron's Articles, Teaching | 3 Comments

Paths to Business/Enterprise Creation – Part 1

Today there are a variety ways that new businesses are being formed and are bringing new productsand services to market. This paper will address the current and traditional ways that new products get successfully launched and find enough momentum to … Continue reading

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Innovation Leadership

Innovation is a part of every new product development and discovery of new ideas for unique products or services. It begins with creativity and the generation and formulation of an idea. A big part of successful innovation lies in the … Continue reading

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The Startup That Conquered Facebook

The Startup That Conquered Facebook – Extracts from Article Inc. Magazine June 2014 by Tom Foster http://www.inc.com/magazine/201406/tom-foster/lolly-wolly-doodle-explosive-growth-from-facebook-sales.html Today in the marketing world, there is a strong pressure to use the benefits of social media to get the message out to … Continue reading

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The New 5 Ps of Marketing with a Lean Launch Overlay by Ron Lesniak

The new 5 Ps of marketing Purpose and pivots replace price and promotions in the agile CMO’s priorities By:  Dorothy Mead The Economist Group Lean Back – June 3 2014 http://webcache.googleusercontent.com/search?q=cache:a3mtm4YtsXYJ:www.economistgroup.com/leanback/tag/marketing-strategy/+&cd=1&hl=en&ct=clnk&gl=us As marketers, we’ve all used the twelve-month marketing plan and … Continue reading

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Hotel Emergency Service

Hotels Technology Next Generation Comment by Ronald Lesniak  Faculty Member at the University of California Berkeley and a Member of the UC Berkeley teaching node for the NSF As the former CEO of Teledex and one of the big providers of … Continue reading

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Why Lean Start-Up Changes Everything

Harvard Business Review Article by Steve Blank The Harvard Business Review periodical published an article in May 2013 written by Steve Blank a professor at Stanford University and UC Berkeley, which changes the way business plans and entrepreneurial activities move … Continue reading

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Needs for every hotel?

Faculty Member at the University of California Berkeley and a Member of the UC Berkeley teaching node for the NSF The hospitality industry has always been looking for disruptive advantages to make their offering somewhat unique that will drive toward … Continue reading

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Voicemail to Email: Another Beneficial Voiceware Feature

Hotel Technologies & Software Comments I think that the connection of the hotel phone system voicemail to the guest’s email account has some very positive benefits. If set up properly messages before arrival, during stay and perhaps a short period … Continue reading

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Hotel Technology Next Generation

Telephones in rooms – are they a thing of the past ? Article Response May 19, 2014 by  Ronald Lesniak Faculty Member at the University of California Berkeley and a Member of the UC Berkeley teaching node for the NSF … Continue reading

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